Ringling Brothers and Barnum & Bailey Circus lights up the night
Hanover, MD – February 1, 2008 – Night Moves, providing patented illumination technology for vehicle graphics, announced today the partnership with Ringling Brothers and Barnum and Bailey Circus for the beta testing of their unique product on four of the Ringling Brothers trailers. These trailers are associated with the Gold Tour of Ringling Bros. and travel by truck and trailers to cities all across the country performing their shows.
"The circus has always been one of the best companies at promoting themselves. "They are the Greatest Show on Earth", says Brian Hoffman, President of Night Moves. "Being able to illuminate their trailers at night gives them a powerful advertising medium and exceeded all expectations for the 'WOW' they provide."
"Nighttime advertising and branding has always been elusive. Companies spend a lot of money putting graphics on their vehicles that can only be seen during the day. This technology allows companies to extend their branding beyond daytime and take advantage of the uncluttered nighttime landscape."
About Night Moves, LLC
Night Moves is an innovative leader in illuminated marketing technology, transforming advertisements once cloaked in darkness into dynamic branding vehicles. For more information on Night Moves, please visit www.nightmoves247.com.
About Ringling Bros. and Barnum & Bailey Circus
Feld Entertainment is the worldwide leader in producing and presenting live entertainment experiences that lift the human spirit and create indelible memories, with 30 million people in attendance at its shows each year. Feld Entertainment's productions have appeared in more than 55 countries on six continents and include Ringling Bros. and Barnum & Bailey®, Feld Motor Sports, Disney On Ice, Disney Live! and Doodlebops Live! |
